The #1 Sales Route Planner in the App Store - 2016

Badger is the Best Solution for Field Sales


Watch the demo video ›

Kellie Glenister


"We cut onboarding time in half for new field sales reps - Going from 12 to 6 months to get them to full productivity in their territory." 3106283829

See Your Customers in Color

Focus on and uncover your best opportunities

  • Badger allows you to organize and visualize all your leads and customers in the field by key metrics so you can prioritize your day and focus on the best prospects in minutes
  • Visualize customer information on a map to immediately know which areas have the most potential
Watch a 3-minute overview ›

Colorize and filter your customers on a map by key metrics like sales volume, customer type, or next step due date.

“Badger is the first application that bundles all of the 'in-a-perfect-world' capabilities into one field sales tool.”

We can show leads for any keyword on a map, then you can add those leads to your accounts.

Sell More with Badger Lead Generation

Badger finds you new customers in your territory

  • Find new leads in an area of your territory by specific keywords like 'Liquor stores', 'Dentists', or 'Auto Mechanics'. We'll find new leads for you, no matter who your customers are
  • Get more and better meetings by knowing their open hours and phone numbers in the field so you know when to drop-in or schedule a meeting
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A handful of our customers… You’re in good company

Save 10 Hours a Week

Time is your most valuable asset - get back as much as possible

  • With automated territory management from Badger, eliminate the busy work of scheduling your time in the field. Cut time spent on administrative tasks in half with automated call and activity logging, record updates, and notes. Stop driving around so much and spend time getting things done. Reps spend 50% less time on admin tasks and get 25% more meetings.

Map your Customers

CRM Integration

Calendar Integration

“With Badger I averaged 25% more in sales in the last year. I also cut my driving by a huge amount, no more zig-zagging all over town.”

Lara Thomas


Adjust to schedule changes and cancellations on the fly

Find drop-in appointments and new leads around the corner

  • When appointments cancel, quickly adjust your schedule so that time is not wasted
  • Don't be late - know when you're running behind schedule and be able to make adjustments in real-time
  • Badger kills dead-time, allowing you to visit more prospects to close more deals
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"We rediscovered old accounts that had been deemed inactive as well as new places that nobody knew about. Opportunities were right down the street but we just didn't know about them. After Badger, we now sell 20% more product."

Bruce Aiken, Regional Business Manager for Alere Home Monitoring

The Best Alternative to Streets and Trips and MapPoint

With Microsoft no longer supporting Streets and Trips or MapPoint, Badger is here to save the day. With Google-powered maps, Badger is always up to date with live traffic on your iPhone, Android, and iPad.

"The Badger map is a Google Map on steroids that's connected to our CRM."

Steve Higgins


See Badger in Action

Check out our full walkthrough of the Badger Map